S/01
HIPAA-compliant practice websites
Websites.
Custom-built sites engineered for trust, speed, and conversion. Booking, forms, patient portals — architected like medical devices, not brochures.
- PageSpeed
- 98+
- Conversion lift
- 2.4×
- Build time
- 6–8 wks
Case № 001 · Intake open
Specialty
Physician growth
Attending
Dr. of demand
Diagnosis
Undersold practice
A secondopinionon your growth.
Practices served
184
Avg. client retention
91%
Patient impressions/yr
42M+
A specialist agency that does one thing — build the digital presence of modern medical practices. Websites, acquisition, reputation, patient apps. Everything a contemporary physician needs to grow.
Scroll chart
Webelieveagreatpracticeshouldn'tstaythebest-keptsecretintown.
Every physician we've worked with became a doctor for the same reason. Our job is the marketing side — precise, measurable, and deeply aware that the person on the other end is looking for someone to trust. We treat every campaign like a chart: evidence first, opinion second.
§ Attending physicians
Two minds,
one practice.
A practicing physician and a top-ranked business strategist — co-founded so that clinical credibility and commercial precision are never in conflict.
FILE 01
Co-Founder · Clinical Director
Dr. Manish.
The Physician.
A practicing physician who crossed the aisle. Dr. Manish brings clinical authority to every campaign — from reviewing medical content for accuracy to ensuring every practice we work with maintains the standard of care its patients deserve. When doctors trust us with their brand, they are trusting someone who sat in their chair.
- Qualification
- MBBS · MD Pharmacology
- Institution
- M.P. Shah Govt. Medical College, Jamnagar
- Domain
- Clinical strategy · Medical content accuracy
- Status
- Active practitioner
FILE 02
Co-Founder · Chief Executive
Avnish Hirani.
The Strategist.
The business mind behind the practice engine. Avnish built Second Opinion Media on one conviction — that the most trusted physicians in any city are often the least discoverable. He architects the commercial strategy that changes that, bringing structured business rigour to an industry that has traditionally run on intuition and referrals.
- Qualification
- BBA · MBA
- Institution
- Goa Institute of Management — Top 15 B-Schools, India
- Domain
- Growth strategy · Business architecture
- Status
- Active operator
"Medicine taught us rigour. Business taught us scale. Second Opinion is where those two meet."
— Dr. Manish & Avnish Hirani
Co-founders · Second Opinion Media
§ 02 · Practice areas
Five treatments, one chart.
Each card pins as you scroll — the way a chart builds, visit by visit.
S/02
Search & paid campaigns
Acquisition.
Medical SEO + Google / Meta ads built for how patients actually search — by symptom at 11pm, not by specialty code.
- Avg. CAC drop
- –38%
- Qualified leads/mo
- +240
- Channels
- SEO · SEM · Meta
S/03
Review & brand care
Reputation.
Review velocity systems, ORM, crisis comms. Your Google, Healthgrades, Zocdoc presence — managed like a vitals chart.
- Avg. rating
- 4.9/5
- Response
- < 2hr
- Platforms
- 8
S/04
Patient apps, custom builds
Applications.
Booking apps, patient portals, after-care companions. iOS / Android / web — designed with your patients, not at them.
- Stack
- React Native
- Time-to-launch
- 10–14 wks
- D30 Retention
- 71%
S/05
Editorial & social strategy
Content.
Short-form video, long-form explainers, newsletters, podcasts. Medical content that reads like you — not an AI trained on press releases.
- Monthly output
- ~60 pieces
- Writers
- MPH + MFA
- Voice
- Yours, refined
§ 03 · Vitals
Measured in outcomes,
not impressions.
Aggregate numbers across our active practices. Updated quarterly, pulled from verified attribution.
VITAL 01
0+
Practices treated
VITAL 02
0M
Patient impressions / yr, across portfolio
VITAL 03
0%
Avg. organic growth, yr 1
VITAL 04
0/5
Avg. Google rating across clients
§ 05 · Selected files
Charts from
the ward.
№ 01
Aesthetic medicineAura Skin & Aesthetics.
Mumbai
Rebrand · Site · SEO
+287% organic
№ 02
PaediatricsSrishti Child Care.
Bengaluru
Booking app · Reputation
+52% new patient velocity
№ 03
OrthopaedicsApex Orthopaedics.
Delhi NCR
Ads · Landing system
–39% CAC
№ 04
Mental healthMindwell Psychiatry.
Hyderabad
Brand · Content · Podcast
6k → 58k monthly
§ 04 · Notes from attending
Patient notes, but ours.
№ 01
on record
"Appointments were full within six weeks of the relaunch. Patients now find us on Google before they ask anyone for a referral."
Dr. Priya Nambiar, MBBS MD
Dermatology & Aesthetics · Kochi
M
№ 02
on record
"They knew the difference between marketing a corporate hospital and marketing a private practice. That distinction matters enormously in India."
Dr. Rajeev Malhotra, MS MCh
Plastic & Reconstructive Surgery · Delhi
M
№ 03
on record
"The patient app replaced our front-desk phone calls overnight. Our staff now spend time on care, not on confirming appointments."
Dr. Ananya Krishnan, MBBS DCH
Paediatric Clinic · Bengaluru
M
№ 04
on record
"First team in twenty years of practice that asked to see our patient flow data before suggesting anything. That discipline is rare."
Dr. Suresh Iyer, MS Ortho
Orthopaedics & Sports Medicine · Chennai
M
+180
more
on file.
§ 06 · Methodology
Four appointments.
Our process mirrors clinical work — deliberate, repeatable, always starting with listening and ending with measurable outcomes.
01
Listen
Intake.
Two 90-minute discovery sessions. We audit everything — analytics, booking funnel, reviews, collateral. No skipping the reading.
STEP 01
02
Analyze
Diagnosis.
A written diagnosis — the bottlenecks, the opportunities, the priority order. Honest, even when uncomfortable.
STEP 02
03
Build
Treatment.
A staged plan. Quick wins in weeks one and two. Structural work in the first quarter. Growth compounding by month six.
STEP 03
04
Compound
Follow-up.
Monthly chart reviews, quarterly strategy, always-on optimisation. We track your numbers the same way you track your patients.
STEP 04
§ 07 · Referral
Let's get a second
opinion.
Typical reply within 6 working hours · No pitch decks, no theatrics